Abhishek Dwivedi

Biography

Abhishek 'Abbey' Dwivedi has completed a PhD in Marketing in the area of Brand Management; specifically brand-extensions. Prior to joining CSU he had seven-year's teaching/tutoring experience at Griffith University (Gold Coast), University of Queensland (Brisbane) and Central Queensland University (Brisbane). He has taught Marketing Strategy, Global Marketing, Services Marketing, and Marketing Research. Prior to his PhD, Abbey completed a Masters in Marketing Management (Honours -1) and a PGDM (MBA) with a marketing specialization. Additionally, he worked in one of the largest research-based consulting companies in Saudi Arabia and has experience in the fast-moving-consumer-goods industry, and the IT hardware industry in India. Abbey is actively involved in research in the Marketing domain. His research interests include brand-extensions, customer-equity, celebrity endorsements and marketing capabilities. He has published his research in the Journal of Brand Management, the Australasian Marketing Journal, the Asia Pacific Journal of Marketing and Logistics, the Journal of Retailing and Consumer Services and the Journal of Consumer Marketing. Abbey has regularly presented his research at the Australia & New Zealand Marketing Academy (ANZMAC) conferences in Australia & New Zealand.

Research Interest

Brand extensions,