Dr David Pearson
Associate Professor
School of Business and Law
CQ University
Australia
Biography
David Pearson contributes to providing a engaging learning environment for students enrolled in high level management and marketing units. He is also an active researcher with expertise in management interventions seeking to achieve social change for environmental sustainability goals. Most recently this has focused on specifying and implementing environmentally sustainable dietary choices for individuals.
Research Interest
Social marketing, consumer behaviour, marketing communications including branding and advertising
Publications
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Mirosa, M., Munro, H., Mangan-Walker, E., Pearson, D. (2016) Reducing waste of food left on plates: Interventions based on means-end chain analysis of customers in foodservice sector. British Food Journal. 118, 9.
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Hoek, A., Pearson, D., James, S., Lawrence, M., and Friel, S. (2017) Shrinking the food-print: A qualitative study into consumer perceptions, experiences and attitudes towards healthy and environmentally friendly food behaviours Appetite. 108,117-131.
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oek, A., Pearson, D., James, S., Lawrence, M., and Friel, S. (2017) Healthy and environmentally sustainable food choices: consumer responses to point-of-purchase actions. Food Quality and Preference 58: 94–106.
