Rob Bransby

Biography

Rob Bransby has been Managing Director of HBF Health Limited since January 2008 having been appointed Chief Executive Officer in 2007 and Group General Manager in 2005. He was formerly a Director of HealthGuard Health Benefits Pty Ltd and was Director of HBF Insurance Pty Ltd before the sale of HBF’s general insurance business in 2011. Rob’s term has coincided with a period of unprecedented competition within the health insurance sector during which HBF has consolidated its position as Western Australia’s leading health fund. Under Rob’s leadership HBF has reaffirmed its focus on member health, selling the HBF general insurance business and embarking on an ambitious strategy to become a valued health partner to HBF members. Rob is well known as an outspoken advocate for health fund members, having taken a leadership role in a campaign against the federal government’s policy to means test the private health insurance rebate. Prior to working at HBF, Rob enjoyed a successful career in banking, holding positions including Corporate Finance Manager, Corporate Banking Western Australia and Head of Business Financial Services in New South Wales during twenty-five years at the National Australia Bank Ltd. In 2001, he left NAB to take up the position of Chief Executive Officer of Chantec Group and over the next three years, gained experience as head of a diverse group of companies. He then returned to the NAB Group as Chief Executive Officer of Medfin Aust Pty Ltd. Rob is President of Private Healthcare Australia (PHA) and Director of the Australian Digital Health Agency, Pioneer Credit Ltd, Synergy, Commonwealth Financial Planning Limited, BW Financial Advice Limited, Count Financial Limited and Financial Wisdom Limited. He is also a Commissioner of the Insurance Commission of WA.

Research Interest

Business Management, Infrastructure and Architecture