Billy Sung
" Lecturer"
School of Marketing
Curtin University
Australia
Biography
Dr. Billy Sung is a lecturer at the School of Marketing, Curtin Business School. He holds a Bachelor of Psychology Science (Hons I) and a PhD in Consumer Psychology. His research has been published in peer-reviewed journals such as Journal of Retailing and Consumer Service, Australasian Marketing Journal, and Cognition & Emotion amongst others. He is a member of the Luxury Branding Research Cluster and currently managing the Luxury Branding Consumer Research Lab. Dr. Billy Sung has also been involved in a number of industry research and consulting projects with Gabriel Chocolate, Simmos Ice Cream, Healthway, and Insteon amongst others. Over the past year, he has received a School of Marketing Teaching Award and he was a part of the team to win the Curtin Commercial Innovation Awards 2016 and DuPont Innovation Award for the "Biometric Market Research Laboratory". Dr. Billy Sung's research has been based on the study of emotion and the application of psychophysiological methodology in multiple disciplines including marketing, consumer psychology, health, and robotics.
Research Interest
"Consumer Behaviour in Luxury Branding, Advertising Appeals, Consumer Emotion , Psychophysiological methodology"
Publications
-
Moyle, W., C. Jones, C. B. Sung, M. Bramble, S. O'Dwyer, M. Blumenstien, and V. Estivill-Castro. 2016. "What effect does an animal robot called CuDDler have on the emotional response of older people with dementia? A pilot study." International Journal of Social Robotics, 8 (1): 145-156.
-
Blake, K. R., J. Yih, K. Zhao, B. Sung, and C. Harmon-Jones. 2017. "Skin-transmitted pathogens and the heebie jeebies: evidence for a subclass of disgust stimuli that evoke a qualitatively unique emotional response." Cognition and Emotion 31 (6): 1153-1168.
