Bridget Tombleson
Clinical/ Professional Fellow
School of Marketing
Curtin University
Australia
Biography
Bridget is a PR professional with sixteen years’ experience in public relations, media relations, issues management, strategy development and internal communications. Bridget has worked in government, corporate and consultancy roles in Australia and overseas. She has developed a new unit called Transmedia Storytelling for the Public Relations course at Curtin University. As a part of this she teaches across multiple platforms and embeds PR skills that will be sought after in the future, so graduates are relevant upon graduation. Bridget is currently researching students’ engagement with new technologies (in particular social media platforms) and learning in a transmedia storytelling environment.
Research Interest
"Transmedia storytelling, teaching and learning transmedia, MOOC creation"
Publications
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Tombleson, B. C., and K. Wolf. 2017. "Rethinking the Circuit of Culture: how participatory culture has transformed cross-cultural communication." Public Relations Review 43 (1): 14-25.
