Graham Ferguson
" Lecturer"
School of Marketing
Curtin University
Australia
Biography
" Dr Graham Ferguson is a Lecturer of Department of School of Management at Curtin University, Australia. "
Research Interest
"Relationship Marketing Customer Equity Customer Value Customer to Customer Engagement Employability of Marketing Graduates "
Publications
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Ferguson, G., and I. Phau. 2013. "Adolescent and Young Adult Response to Fear Appeals in Anti-Smoking Messages." Young Consumers 14 (2): 155-166.
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Ferguson, G., K. C. Lau, and I. Phau. 2016. "Brand personality as a direct cause of brand extension success: does self-monitoring matter?." Journal of Consumer Marketing 33 (5): 343-353.
