Harald Pechlaner
Adjunct Research Professor
School of Marketing
Curtin University
Australia
Biography
Prof. Dr. Harald Pechlaner is the owner of the Chair of Tourism and head of the Center for Entrepreneursh!p at the Catholic University Eichstaett-Ingolstadt. Furthermore he is Adjunct Research Professor at the Schoof of Markteting, Curtin Business School. He has been president of the German Association of Tourism Research (Deutsche Gesellschaft für Tourismus e.V.) from 2002 till 2010 and is a board member of AIEST (Association Internationale d’Experts Scientifiques du Tourisme). His research foci are Strategic Product Development, Cooperative Core Competencies and Destination Governance. He is the author and editor of more than 40 books and approximately 150 articles in books and academic journals in tourism and strategic management in general.
Research Interest
"Strategic Product Development, Regional Value Management, Networks and Social Capital, Co-operative core competencies Destination Governance"
Publications
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Volgger, M., H. Pechlaner, and S. Pichler. 2017. "The practice of destination governance: A comparative analysis of key dimensions and underlying concepts." Journal of Tourism, Heritage & Services Marketing 3 (1): 18-24.
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Volgger, M., B. Prukker-Losonczi, and H. Pechlaner. 2017. "Beherbergungskonzepte im Dialog mit der Gesellschaft: Alternativen zu uniformer Standardisierung." In Die Gesellschaft auf Reisen – Eine Reise in die Gesellschaft Pechlaner, H., and M. Volgger., 173-188 Wiesbaden: Springer.
