Julie Napoli
Senior Lecturer
School of Marketing
Curtin University
Australia
Biography
Julie Napoli received her PhD from Monash University. She has taught courses in marketing management, brand management, marketing principles, advertising, consumer behaviour, international marketing, marketing research and strategic marketing both in Australia and South East Asia. She has published a number of articles in refereed journals, amongst which include the Journal of Product and Innovation Management, Journal of Small Business Management, Industrial Marketing Management, Journal of Business Research and Journal of Advertising Research. Her current research interests include brand management, consumer empowerment and sustainability.
Research Interest
"Brand management Consumer empowerment Sustainability and consumption"
Publications
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Beverland, M. B., J. Napoli, and F. Farrelly. 2010. "Can all brands innovate in the same way? a typology of brand position and innovation effort." Journal of Product Innovation Management 27 (1): 33-48.
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Napoli, J., S. J. Dickinson, M. B. Beverland, and F. Farrelly. 2014. "Measuring Consumer-Based Brand Authenticity." Journal of Business Research 67: 1090-1098.
