Luke Butcher
" Lecturer"
School of Marketing
Curtin University
Australia
Biography
Luke Butcher is an early-career researcher focusing his attentions to status quo destruction and emotions in innovation acceptance, as well as new emerging areas in video game consumption and luxury branding. Luke is widely experienced in the West Australian music industry, as an event organizer, performer, and journalist; and spends too much time thinking about The Dockers
Research Interest
Marketing Communications
Publications
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t Hart, B., M. Teah, and L. Butcher. 2016. "Predictors of purchase intention of luxury South Sea pearls." Australasian Marketing Journal 24 (4): 344-350.
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Butcher, L., I. Phau, and A. S. Shimul. 2017. "Uniqueness and status consumption in Generation Y consumers: Does moderation exist?." Marketing Intelligence and Planning 35 (5): 673-687.
