Marcela Quartim De Moraes
Lecturer
School of Marketing
Curtin University
Australia
Biography
Marcela has completed her PhD in December of 2016 and is now a lecturer at the School of Marketing. She holds a Master of Marketing from the University of Western Australia and a Master of International Business from Macquarie University. She has worked for three years at Wal-Mart Brazil and has been working in academia since she moved to Australia. Marcela is now working on academic publications deriving from her PhD and other additional projects.
Research Interest
"Social influence, - Role Modeling - Human Brands - Celebrity influence and celebrity endorsement - Consumer's aspirations"
Publications
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Moraes, M. and Gountas, J. (2014). Human Brands: Exploring the Psychological Characteristics of Human Brands. In Australia and New Zealand Marketing Academy (ANZMAC) Conference proceedings. Griffith University, Brisbane, Queensland.
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Moraes, M., Gountas, J. and Gountas S. (2015). Celebrity Influence and Consumer’s Buying Intentions: A cross-cultural comparison between Australia and Singapore. In European International Business Academy (EIBA) Conference Proceedings. PUC, Rio de Janeiro, Brazil.
