Michael Baird
" Lecturer"
School of Marketing
Curtin University
Australia
Biography
Dr Michael Baird is a Lecturer of Department of School of Management at Curtin University, Australia.
Research Interest
Strategic Marketing,Business Capstone
Publications
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Baird, M., R. Ouschan, and I. Phau. 2011. "Discrepancies of positive and negative consumption expectations in high risk drinking experiences." Australasian Marketing Journal 19: 1-6.
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Phau, I., and M. Baird. 2008. "Complainers versus non-complainers retaliatory responses towards service dissatisfactions." Marketing Intelligence and Planning 26 (6): 587-604.
