Niki Hynes
Associate Professor
Curtin Graduate School of Business
Curtin University
Australia
Biography
Niki has been an academic for around 19 years. Prior to undertaking a PhD in Marketing she worked for a range of Business to Business companies including a Cable Manufacturer, and Xerox. Her PhD examined the interface between marketing, technology and strategic alliances in Biotechnology companies and since then she has presented at various International conferences including EMAC, AMS, AoM. She has published in a number of journal papers including Industrial Marketing Management, Technological Forecasting and Social Change, Journal of Business Research, International Journal of Technology Management. She is currently an Editorial Board member for Industrial Marketing Management and International Journal of Business and Systems Research.
Research Interest
I am very interested in the way new products and new technologies come to market: my main research therefore covers the main stages of this process, from new product development, to commercialisation and how companies work together to achieve success. I have also supervised over 250 Masters dissertations focusing mainly on marketing, but often also in the areas of strategy, corporate culture, and entrepreneurship
Publications
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Limnios EM, SGM Schilizzi, M Burton, A.Ong, N Hynes (2016) "Willingness to pay for product ecological footprint: Organic vs non-organic consumers." TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE 111: 338-348.
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Hynes N, AD Elwell (2016) "The role of inter-organizational networks in enabling or delaying disruptive innovation: a case study of mVoIP." Journal of Business and Industrial Marketing 31: 722-731.
