Piyush Sharma
" Professor"
School of Marketing
Curtin University
Australia
Biography
Prof Piyush "Pi" Sharma has about thirty years’ professional experience, divided almost equally between industry and academics. Before joining the School of Marketing at Curtin University in Jan 2014, he was serving as Associate Professor (Marketing) and Director (Asian Centre for Branding and Marketing) at the Hong Kong Polytechnic University (PolyU), where he had also served as the Deputy Program Director for the Hong Kong MBA program (2009-12) and Associate Dean (Internationalization) for the Faculty of Business (2010-12) in the past. He is currently serving as an Associate Editor for Journal of Business Research and Journal of Services Marketing, and a member of the Editorial Review Board for the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, European Journal of Marketing, Journal of Service Theory and Practice, International Journal of Emerging Markets and Journal of Indian Business Research.
Research Interest
"Services Marketing International Marketing Cross-Cultural Consumer Behavior Counterfeit Purchase Behavior Self-Regulation & regulatory failure Branding & Marketing Strategy Marketing-Finance Interface Organizational Transformation Leadership"
Publications
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Sharma, P., and R. Chan. 2017. "Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework." Psychology and Marketing 34 (3): 294-308.
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Hosie, P., R. P. J. Kingshott, and P. Sharma. 2017. "Determinants of mental health in the workplace." In The Routledge Companion to Wellbeing at Work, 55-69
