Robyn Ouschan
Senior Lecturer
School of Marketing
Curtin University
Australia
Biography
Robyn Ouschan is a Senior Lecturer at Curtin University’s School of Marketing in Perth Australia. She is the coordinator for the postgraduate Marketing and Sustainability unit. Robyn has obtained several competitive research grants including the Australian Research Council (ARC) Discovery Grant. Her work has been published in the European Journal of Marketing, Addiction, Accident Analysis and Prevention, Journal of the Australasian College of Road Safety, Journal of Public Affairs, Australasian Journal of Marketing and the Health Promotion Journal of Australia. Her research interests include services marketing, consumer empowerment, social marketing, online brand engagement and advertising policy.
Research Interest
"services marketing health care services marketing sustainable marketing consumer empowerment social marketing online brand engagement advertising policy"
Publications
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Donovan, R., L. Fielder, M. Ewing, and R. Ouschan. 2011. "Regulation of motor vehicle advertising: toward a framework for compliance research." Journal of the Australasian College of road Safety 22 (4): 73-81.
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Donovan, R. J., L. Fielder, and R. Ouschan. 2011. "Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?." Journal of Public Affairs 11 (1): 25-34
