Ruth Taylor
Lecturer
School of Management
Curtin University
Australia
Biography
Ms Ruth Taylor is a Lecturer of Department of School of Management at Curtin University, Australia.
Research Interest
"Service Operations Management Event Management Education Management"
Publications
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Shanka, T., E. Setiyati, and R. Taylor. 2008. "Niche retailing: souvenir attributes and purchase intentions." Journal of Contemporary Issues in Business and Government 14 (1): 49-67.
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Taylor, R., K. Dayaram, J. Coffey, and K. Holmes. 2009. "Generational stratification: aspirations of generation next." Journal of Contemporary Issues in Business and Government 15 (2): 17-32.
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Taylor, R. L., R. Becerra, P. Stuart, and S. A. Case. 2009. "Securitization of brand names: Basic concepts and its use in practice." Journal of Brand Management 17 (1): 62-83.
