Steve Dix
Senior Lecturer
School of Marketing
Curtin University
Australia
Biography
Having worked extensively in industry in the marketing and marketing communications areas, I joined Curtin University's School of Marketing as a lecturer and completed my Ph.D in 2006. My teaching focus is in the areas of Services Marketing and Media Planning. I am currenlty the Course Coordinator for the Marketing stream as well as Director of Teaching and Learning within the School of Marketing.
Research Interest
"Interactive Advertising Advertising Avoidance Leadership"
Publications
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Jamieson, K., I. Phau, and S. Dix. 2011. "South Korean consumers' attitudes towards SMS advertising." In Australian and New Zealand Marketing Academy Conference, Nov 28, 2010, Perth, Australia: Australian and New Zealand Marketing Academy.
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Dix, S., and I. Phau. 2017. "Predictors of Commercial Zapping during Live Prime-Time Television: An Observation Based Study." Journal of Advertising Research 57 (1): 15-27.
