Alexei.d.p.g. Orlov

Biography

Previously CMO Volkswagen Group, responsible for the overall Brand Architecture,Product Positioning, Strategic Communications & Deployment for the Volkswagen Brands across China and ASEAN. 2012: Recipient of CMO ASEAN award - World Brand Congress. 2013: Volkswagen with the fantastic support of Proximity won the Cannes Lions award for Brand Content - Social Media - a first for any Automotive Group in China: Passionate about working with teams to find the 5% of magic, going beyond the obvious and understanding what truly matters Extensive global Client and Agency experience: Operational Change Management specialising in Brand Re-alignment, Marketing and Sales Deployment, Strategic Product Development, Senior Management Alignment Prior to Volkswagen,worked across a diverse set of: B2B and B2C Brands: Cosmetics, Retail: FMCG &Luxury,Property, Automotive, Entertainment and Travel: Europe, North America, ASEAN, Greater China, Africa. Previously served with Wunderman, as Executive Vice - Chairman Worldwide, having first held positions as President Europe and COO Global. Additionally was the Global Strategic Lead for WPP plc, playing a key role in building a $1.5B Automotive Business: co- leading O&M, MindShare,Y&R and JWT on Ford,Jaguar,Land Rover,Mazda, Volvo and Rolls Royce

Research Interest

dermatology