Claire Lambert
Lecturer
Business and Law
Edith Cowan University
Australia
Biography
Dr Claire Lambert is a Lecturer in the School of Business and Law. Claire joined ECU as a full-time lecturer in the School of Business and Law in 2011. Previous to this position, Claire was a Sessional lecturer at ECU teaching both undergraduate and postgraduate students in International Marketing, Buyer Behaviour and Consumer Behaviour. Claire also has extensive industry experience having held positions at Newell Rubbermaid as a Sales Manager and Product Manager, Coles Group as an Advertising Manager and McDonald’s Australia in several Marketing and Operational positions. Claire completed her Academic studies at the University of Western Australia.
Research Interest
Advertising bans, Branding, Consumer behaviour, Contemporary marketing issues, Digital marketing, Effects of advertising and promotion, Marketing to children, Retail marketing, Self liquidating premiums.
