Stephen Fanning
Lecturer
Business and Law
Edith Cowan University
Australia
Biography
Dr Stephen Fanning is a Lecturer in the School of Business and Law. Stephen has 25 years industry experience prior to joining ECU, he held senior positions in local, national and international organisations. He brings this experience into the classroom to bring academic theory to life. His PhD thesis, tested an extended a number of classic marketing theories. There were a number of findings including the identification of a new product category - seminal products and a qualities-values framework to enable market researchers and practitioners to better understand the creation of customer value.
Research Interest
Testing the relevance of classic marketing theory, Employing visual methodologies in teaching.
