Lim Yau Young

Biography

 Lim Yau Young is the Director of the Company. Mr Lim obtained his Bachelor of International Business degree from Macquarie University (Sydney, Australia) in 2009, and a Master of Business in Marketing from the University of Technology in Sydney in 2011. Mr Lim is currently the Head of Merchandising for Senheng Electric (KL) Sdn Bhd, Malaysia's largest electrical retail store, where he is mainly responsible for the sourcing and management of products, including market forecasting, margins and stock flow, and sales. Prior to this position, Mr Lim was the Head of Marketing for Senheng Electric (KL) Sdn Bhd and was mainly responsible for corporate marketing and branding of the company. Mr Lim also sits on the board of Purple League (M) Sdn Bhd, a Malaysian private limited company. Purple League (M) Sdn Bhd is the organiser of Malaysia's first professional badminton league, with the world's top players and participation of more than 15 countries, and which is broadcasted in more than 10 countries. The league is sanctioned by the Badminton Association of Malaysia and the Badminton World Federation. The league is supported by the Youth and Sports Ministry of Malaysia.

Research Interest

 business and management marketing technologies