Abas Mirzaei
Marketing and Management
Macquarie University
Australia
Biography
Best Paper Award for "Developing an Objective Long-term Measure of Brand Health". Australian and New Zealand Academy of Marketing. 2013 University Postgraduate Research Fund, Macquarie University (2013, $5000) Faculty Research Excellence Award, Faculty of Business and Economics, Macquarie University (2011, $10,000). Faculty conference presentations fund (2010-2013, $10,000). PhD Research Excellence Award, Macquarie University (2010-2013, 3.5 years doctorate research, $22,500 annually).
Research Interest
Brand Management Marketing Performance Marketing Research Advertising
