Aron O Cass
Professor
Department of Marketing and Management
Macquarie University
Australia
Biography
Dr. Aron O Cass is currently working as a Professor in the Department of Marketing and Management, Macquarie University , Australia. His research interests includes Marketing and Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Aron O Cass is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Management.
Research Interest
Marketing and Management
Publications
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Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments? Heirati, N., O'Cass, A., Schoefer, K. & Siahtiri, V. 1 May 2016 In : Industrial Marketing Management. 55, p. 50-58 9 p.
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Anatomy of entrepreneurial marketing O'Cass, A. & Morrish, S. 2 Jan 2016 In : Journal of Strategic Marketing. 24, 1, p. 2-4 3 p.
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Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation Lee, W. J. . T., O’Cass, A. & Sok, P. 2017 In : European Journal of Marketing. 51, 1, p. 177-199 23 p.
