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Branicki, Layla

Associate Professor
Marketing
Macquarie University
Australia

Biography

Dr. Branicki, Layla is currently working as a Associate Professor in the Department of Marketing, MACQUARIE  University , Australia. His research interests includes Marketing and Innovation Strategy Brand strategy and complementary capabilities Product Innovation and firm performance Value creation and appropriation Service solutions and professional services Product and service innovation New technology venture innovation and product commercialization. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Branicki, Layla is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Innovation Strategy Brand strategy and complementary capabilities Product Innovation and firm performance Value creation and appropriation Service solutions and professional services Product and service innovation New technology venture innovation and product commercialization. 

Research Interest

Marketing and Innovation Strategy Brand strategy and complementary capabilities Product Innovation and firm performance Value creation and appropriation Service solutions and professional services Product and service innovation New technology venture innovation and product commercialization

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