Chris Baumann

Biography

Chris Baumann is an Associate Professor at Macquarie University, Sydney, and Visiting Professor at Seoul National University (SNU) in Korea. His research is on the 3 C: Competitiveness, Confucianism and Customer loyalty. He has been awarded for his research and teaching, including from the Australian government for enthusiastic approach to education. Baumann introduced ground-breaking concepts: Competitive Productivity (CP), Latecomer Brand, Premium Generic Brand (PGB), Brand Health Index (BHI) and the 'country of origin of service staff (COSS)' effect. He also introduced the ReVaMB model, and his work has been cited hundreds of times. Baumann has a long-standing relationship with Simon Fraser University (SFU), Canada, as MBA Alumni and research collaborator. He holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Vancouver, Canada, and a Doctorate in Business Administration from the Macquarie Graduate School of Management (MGSM) as well as a Postgraduate Certificate in Higher Education (Macquarie). His research includes: customer loyalty, competitiveness in education and society, ethnic marketing, and East Asia (China and Korea). Dr Baumann has in excess of 60 publications in international journals and conference proceedings with over 450 citations. Chris has been awarded several times for his research and teaching, including from the Australian government for his enthusiastic approach to education. At the Academy of International Business (AIB) Conference in 2010, Chris won a Best Reviewer Award. He has been appointed as a Visiting Professor at Seoul National University (SNU) in South Korea and at Aarhus University in Denmark, and Chris also teaches Macquarie students in Hong Kong. He has a long-standing relationship with SFU as an MBA Alumni, Alumni Representative and as a research collaborator.

Research Interest

Customer loyalty Competitiveness Ethnic marketing Brand management Marketing & management education Competitiveness of Asian vis-à-vis Western Firms and Nations:Concepts, Measurements and Explanations Aviation Cultures Mk. II: Technology, Culture, Heritage