Cynthia Webster
Associate Professor
Department of Marketing and Management
Macquarie University
Australia
Biography
Dr. Cynthia Webster is currently working as a Associate Professor in the Department of Marketing and Management, Macquarie University , Australia. His research interests includes Marketing and Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Cynthia Webster is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Management.
Research Interest
Marketing and Management
Publications
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Social media sentiment analysis: lexicon versus machine learning Dhaoui, C., Webster, C. & Tan, L. 2017 In : Journal of Consumer Marketing. 34, 6, p. 480-488 9 p.
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Social capital and consumer value co-created within an online health community Stewart Loane, S. & Webster, C. M. 2017 In : Journal of Nonprofit and Public Sector Marketing. p. 1-29 29 p.
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Pre and post-entry resource needs for international entrepreneurs: The role of government and industry networks Chang, F. Y. M., Jack, R. & Webster, C. M. Mar 2017 In : Journal of Management and Organization. 23, 2, p. 186-205 19 p.
