David Gray

Biography

​​​​​​Dr David Gray holds B.Com (Hons) and M.Com (Hon) degrees from the University of New South Wales and a Doctor of Philosophy in Marketing from the University of New South Wales in Sydney. Dr Gray is a Senior Lecturer in Marketing in the Department Marketing and Management at Macquarie University. He has published in international journals and conferences. David has joint publications in the Journal of Advertising Research, Journal of Nonprofit & Public Sector Marketing, The Journal of Applied Business Research, International Journal of Business and Management, Australasian Marketing Journal, The Marketing Review, and the International Journal of Learning and Change. Prior to his academic career, David worked extensively in business in the marketing and management consulting industries. He was the General Manager Marketing at Touche Ross & Co and the National Marketing Manager at MGICA Ltd (a subsidiary of AMP), and held various marketing research roles in Citicorp Australia, BIS Shrapnel, CSR Ltd and KPMG.

Research Interest

Consumer decision-making and customer brand switching behaviour Relationship marketing and Strategic Alliances Business-to-Business Marketing Marketing and Corporate Strategy Internal Marketing Interpersonal skills (emotional intelligence, influence strategies) Energy Efficiency Marketing and Social Marketing