Erik Lundmark

Biography

Dr Erik Lundmark's research focuses entrepreneurship and the emergence of new organisation(s). Currently he studies the factors that underpin the so called liability of newness (the increased mortality among new organisations compared to their more established counterparts) and the emergence of new market categories. Erik is also interested in how we can facilitate reflexivity through making the assumptions underpinning entrepreneurship research, which are often implicit, explicit and subject to scrutiny. He has taught in the area of management and entrepreneurship since 2007 and in 2015 he received the Vice Chancellor's Citation for Outstanding Contributions to Student Learning. He holds a PhD in management, a Master of Science in Industrial Engineering and has complementary training in theatre, psychology and military leadership. Prior to his academic career, he worked as a manager in an entrepreneurial start-up firm and as a consultant in the IT-sector. Dr Lundmark has worked with a variety of organisations from small entrepreneurial firms to large multinational companies as well as governmental and not-for profit organisations.

Research Interest

Marketing