Francis Buttle
Professor
Macquarie Graduate School of Management
Macquarie University
Australia
Biography
Dr. Francis Buttle is currently working as a Professor in the Department of Macquarie Graduate School of Management, Macquarie University , USA. His research interests includes Management Science. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Francis Buttle is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Management Science.
Research Interest
Management Science
Publications
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How everyday conversation promotes WOM-marketing campaign reach: a mixed methods investigation Groeger, L. & Buttle, F. 2015 EMAC 44th Conference: Leuven, Belgium, May 26-29 2015. Leuven, Belgium: KU Leuven, p. 1-7 7 p
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Customer relationship management: concepts and technologies Buttle, F. & Maklan, S. 2015 3rd ed. Abingdon, Oxon, New York, New York: Routledge. 400 p.
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Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth Groeger, L. & Buttle, F. 1 Dec 2016 In : Journal of Advertising Research. 56, 4, p. 368-384 17 p.
