Jun Yao
Lecturer
Department of Marketing and Management
Macquarie University
Australia
Biography
Dr. Jun Yao is currently working as a Lecturer in the Department of Marketing and Management, Macquarie University , Australia. His research interests includes Marketing and Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Jun Yao is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Management.
Research Interest
Marketing and Management
Publications
-
Consumer responses to simultaneous changes in price and quantity: do direction and magnitude matter? Yao, J., Oppewal, H. & He, Y. 2013 Making a Difference: Association for Consumer Research Conference : proceedings. Botti, S. & Labroo, A. A. (eds.). Duluth, Minnesota: Association for Consumer Research, p. 532-532 1 p. (Advances in Consumer Research; vol. 41)
-
Unit pricing matters more when consumers are under time pressure Yao, J. & Oppewal, H. 9 May 2016 In : European Journal of Marketing. 50, 5-6, p. 1094-1114 21 p.
-
Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size Yao, J. & Oppewal, H. 1 Mar 2016 In : Journal of Retailing. 92, 1, p. 109-121 13 p.
