Lara Moroko
Lecturer
Macquarie Graduate School of Management
Macquarie University
Australia
Biography
Dr. Lara Moroko is currently working as a Lecturer in the Department of School of Management, Macquarie University , Australia. His research interests includes Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Lara Moroko is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Management.
Research Interest
Management
Publications
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Where is the marketing in internal marketing? Revisiting the concept from the Service-Dominant Logic perspective Sievers, S., Valor, C., Groeger, L. & Moroko, L. 2015 In : ANZMAC 2015 : Innovation and growth strategies in marketing : conference proceedings. 8 p.
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Strategic employer brands: current domain, future directions Moroko, L. & Uncles, M. D. 2016 The Routledge companion to contemporary brand management. Dall'Olmo Riley, F., Singh, J. & Blankson, C. (eds.). London: Routledge, p. 309-323 15 p.
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Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model Groeger, L., Moroko, L. & Hollebeek, L. D. 6 Jun 2016 In : Journal of Strategic Marketing. 24, 3-4, p. 190-209 20 p.
