Lars Groeger
Lecturer
Macquarie Graduate School of Management
Macquarie University
Australia
Biography
Dr. Lars Groeger is currently working as a Lecturer in the Department of Macquarie Graduate School of Management, Macquarie University , lars.groeger@mgsm.edu.au. His research interests includes Management, . He is serving as an editorial member and reviewer of several international reputed journals. Dr. Lars Groeger is the member of many international affiliations. He has successfully completed his Administrative responsibilities. He has authored of many research articles/books related to Management, .
Research Interest
Management
Publications
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Where is the marketing in internal marketing? Revisiting the concept from the Service-Dominant Logic perspective Sievers, S., Valor, C., Groeger, L. & Moroko, L. 2015 In : ANZMAC 2015 : Innovation and growth strategies in marketing : conference proceedings. 8 p.
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The Design thinking mindset: an assessment of what we know and what we see in practice Schweitzer, J., Groeger, L. & Sobel, L. 2016 In : Journal of design, business & society. 2, 1, p. 71-94 24 p.
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Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth Groeger, L. & Buttle, F. 1 Dec 2016 In : Journal of Advertising Research. 56, 4, p. 368-384 17 p.
