Lawrence Ang
Associate Professor
Marketing and Management
Macquarie University
Australia
Biography
Prior to joining the Department of Marketing and Management in June 2007, Lawrence was a faculty member at the Macquarie Graduate School of Management (MGSM); and before that, he worked for many years as a senior marketing research consultant and manager.
Research Interest
Customer Relationship Management, Advertising and Consumer Behaviour. He consults in the area of advertising effectiveness and branding for various industries: fast-moving consumer goods, pharmaceuticals, telecommunications and finance.
