Lay Tan
Lecturer
Department of Marketing and Management
Macquarie University
Australia
Biography
Dr. Lay Tan is currently working as a Lecturer in the Department of Marketing and Management, Macquarie University , Australia. His research interests includes Marketing and Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Lay Tan is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Management.
Research Interest
Marketing and Management
Publications
-
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products Johnstone, M. L. & Tan, L. P. 3 Aug 2015 In : Marketing Intelligence and Planning. 33, 5, p. 804-825 22 p.
-
Barriers to green consumption behaviours: The roles of consumers’ green perceptions Tan, L. P., Johnstone, M. L. & Yang, L. 1 Nov 2016 In : Australasian Marketing Journal. 24, 4, p. 288-299 12 p.
-
Social media sentiment analysis: lexicon versus machine learning Dhaoui, C., Webster, C. & Tan, L. 2017 In : Journal of Consumer Marketing. 34, 6, p. 480-488 9 p.
