Ross Gordon

Biography

Ross is an interdisciplinary Social Science scholar employed as an Associate Professor at Macquarie University in Sydney. He is also President of the Australian Association of Social Marketing (AASM). Ross is a social change activist. His work focuses on social issues and social change, through a critical, reflexive and multi-perspective lens. His discipline expertise lies in social marketing, consumer cultures, and critical marketing teaching and research. He works across various social change topic areas including energy efficiency, environmental sustainability, alcohol and alcohol marketing, gambling, tobacco control, mental health, and workplace bullying. He is also interested in critiques of neoliberalism and related social activism. Ross uses interdisciplinary and mixed-method and multi-method approaches to his work and has extensive experience using methodologies including longitudinal quantitative surveys, systematic reviews and meta-analyses, focus groups, depth interviews, ethnography, content analysis, and cognitive neuroscience. He also has considerable experience in research, designing, implementing and evaluating behaviour and social change programmes. He has been a principal or named investigator on projects attracting over $6.5m in research funds in Australia, UK, Europe and India. He has acted an expert advisor to the Australian Government, the UK and Scottish Governments, the European Commission, WHO, NSW Health, Cancer Institute, and a range of other stakeholders on various topics relating to social change.

Research Interest

Social Marketing Consumer Culture Consumer Research Critical Marketing Well-being