Scott Koslow

Biography

Professor Scott Koslow researches advertising creativity and strategy, and also consumer behaviour and marketing research methods. His research has appeared in premier marketing journals like the Journal of the Academy of Marketing Science (JAMS), Journal of Advertising (JA), Journal of Advertising Research (JAR) and the Journal of Consumer Research (JCR). He serves on the review boards of JAMS and JAR, and has served as special issue editor of JA. Twice he has won JAMS' Best Reviewer Award under two different editors. He has also been the winner, runner up, and nominated for JA's Best Article Award for three different articles. Scott received his PhD from the University of Southern California and he has taught at the University of Texas, the University of Michigan and most recently at the University of Waikato, New Zealand's number one ranked business school based on PBRF rankings (NZ's version of ERA). He has also been an academic visitor at Imperial College London, New York University, Baruch College of the City University of New York, and Wayne State University in Detroit, Michigan. Scott also has consulted widely for firms like Toyota, General Motors, Neilsen, K-Mart, and major organisations in the electricity supply industry and food marketing area. Scott has also worked with most of the major advertising agencies brands like: BBDO, BBH, Bates, Bozell, Campbell-Ewald, Carlson, D'Arcy, DDB, DLKW, Doner, Euro RSCG, FCB, Gotham, Grey, Interone, JWT, Leo Burnett, Lowe, M&C Saatchi, McCann, Meridian, Mother, Ogilvy & Mather, Publicis, Saatchi & Saatchi, Wieden+Kennedy, Whybin TBWA, Y&R and others.

Research Interest

Advertising, especially creativity, integration, strategy and effectiveness Consumer behaviour Marketing research methods Cross cultural issues/international marketing Marketing strategy Brand management