Vida Siahtiri
Senior Lecturer
Department of Marketing and Management
Macquarie University
Australia
Biography
Dr. Vida Siahtiri is currently working as a Senior Lecturer in the Department of Marketing and Management, Macquarie University , Australia. His research interests includes Marketing and Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Vida Siahtiri is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Marketing and Management.
Research Interest
Marketing and Management
Publications
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Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments? Heirati, N., O'Cass, A., Schoefer, K. & Siahtiri, V. 1 May 2016 In : Industrial Marketing Management. 55, p. 50-58 9 p.
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How do materialists choose prominent brands in emerging markets? Siahtiri, V. & Lee, W. J. . T. 26 Aug 2017 (Accepted/In press) In : Journal of Retailing and Consumer Services.
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Does cooperating with customers support the financial performance of business-to-business professional service firms? Siahtiri, V. 2017 In : Journal of Service Theory and Practice. 27, 3, p. 547-568 22 p.
