Yiming Tang
Associate Professor
Macquarie Graduate School of Management
Macquarie University
Australia
Biography
Dr. Yiming Tang is currently working as a Associate Professor in the Department of Management, Macquarie University , Australia. His research interests includes Management. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Yiming Tang is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to Management.
Research Interest
Management
Publications
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Chinese consumer attitude and purchase intent towards green products Tang, Y., Wang, X. & Lu, P. 2014 In : Asia-Pacific Journal of Business Administration. 6, 2, p. 84-96 13 p., 17112137
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Guanxi as a relationship commitment and loyalty behaviour: a study of Chinese banking customers Lee, L. W. & Tang, Y. 2015 In : Emerging trends in asian markets : proceedings of the 2015 International Conference of Asian Marketing Associations. p. 8-8 1 p.
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Managing customer relationships in the emerging markets - guanxi as a driver of Chinese customer loyalty Lee, L. W. Y., Tang, Y., Yip, L. S. C. & Sharma, P. 2017 (Accepted/In press) In : Journal of Business Research.
