Josef Mazanec
PROFESSOR
Department of Tourism and Service Management
MODUL University Vienna
Australia
Biography
Josef Mazanec began his academic career at the Institute of Advertising and Market Research (WU). He also worked as a consultant to the National Advertising Agency Organisation. From 1971-1981 he was the Austrain delegate at the European Association of Advertising Agencies (EAAA). Subsequently, Prof. Mazanec served as the head of the Institute for Tourism and Leisure Studies (WU) from 1981-2010. In 1992, he was a visiting scholar at the Alfred P. Sloan School of Management, Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts.
Research Interest
hospitality and tourism management, models of consumer & tourist behavior, strategic marketing and strategic planning, multivariate methods and neurocomputing, decision support systems, management science applications to travel & tourism.
