Carol Osborne

Biography

Carol was awarded a PhD in Marketing from the University of Western Australia where she also completed a Masters Degree in Electronic Marketing and Information Management. Carol also has an Arts Degree from Flinders University in South Australia. She has taught for several universities including the University of South Australia, the University of Western Australia and the University of Southern Queensland. Carol has extensive experience in marketing management having worked in the wine and dairy industries, property development and the Lotteries Commission. She has also consulted to a wide range of businesses including real estate and manufacturing. Her area of specialisation is high volume consumer goods and she has developed many market leading products. Her commercial experience has included working on a number of research projects including export marketing strategies for the viticultural industry, the development of small lot housing for the property development industry and low alcohol products for the wine industry.

Research Interest

Carol’s current research interests are in the areas of consumer socialisation, consumer choice processes and reference group influence. The main focus of her PhD research was the effects of socialisation agents on alcohol brand choice for underage drinkers. Having worked in the wine industry, Carol has a background in developing some of the products she is now researching. This has enabled her to research the effects of alcohol consumption from a broad perspective.