Cheryl Leo
Senior Lecturer
School of Business and Governance Marketing
Murdoch University
Australia
Biography
Dr Cheryl Leo received her PhD from Queensland University of Technology in 2011. Prior to joining Murdoch University, Cheryl was a Postdoctoral Research Fellow with Griffith Business School (Brisbane). Her scholarly research interests are in services marketing and social marketing, specifically focusing on employee and deviant behaviours. Cheryl’s thought leadership has been recognized through several research awards that include the 2010 QUT Executive Dean’s outstanding doctoral award and the Emerald highly commended outstanding doctoral award. Her paper was the top 5 best papers of International Nonprofit and Social Marketing (INSM) 2010 conference. Currently, she is also involved in a large-scale industry research collaboration with Queensland Catholic Education Commission (QCEC) evaluating an alcohol curriculum with a team of researchers.
Research Interest
Services Marketing Social Marketing Service Employees Deviant behaviours
Publications
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Dietrich, T., Rundle-Thiele, S., Leo, C., Connor, J., (2015), One size (Never) fits all: Segment differences observed following a school-based alcohol social marketing program, Journal of School Health, 85, 4, pages 251 - 259.
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Arli, D., Leo, C., Tjiptono, F., (2016), Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study, International Journal of Consumer Studies, 40, 1, pages 2 - 13.
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Russell-Bennett, R., Leo, C., Rundle-Thiele, S., Drennan, J., (2016), A Hierarchy-of-Effects Approach to Designing aSocial Marketing Game, Journal of Nonprofit & Public Sector Marketing, 28, 2, pages 105 - 128.
