Peter Batskos
School of Business and Governance Marketing
Murdoch University
Australia
Biography
Peter worked in the Melbourne HQ of Telstra Mobiles New Product Development and ANZ Credit Cards, where his focus was on data mining and product management/development. He then joined a national consulting group based in Sydney and Perth as national account director, running market research, direct response advertising, market planning and business case projects. Peter started teaching at Curtin Business School in 2007. He joined Murdoch Business School in 2012. Peter is working on his Phd in the area of temporal perception.
Research Interest
Consumer modelling, CRM, Philosophy of Time
