Erol Ulukaya

Biography

An ambitious, people orientated and customer focused individual with comprehensive experience in an FMCG environment. Strong business acumen with the ability to execute a wide range of Sales and Marketing strategies designed to establish market presence and increase both revenues and profitability. As leader of the Woolworths team I am responsible for the activation of strategy and go to market plans. It covers all Natures Organics power brands such as Earth Choice and Organic Care in addition to a portfolio of private label contracts. A key goal is to work closely with Marketing, Category Development, Finance, Customer Service, IT, Demand and Supply chain. The role has strong operational and project components across a number of important areas such as range architecture, supply chain, pricing & promotions and category management. Other aspects such as change management, influencing, coaching/mentoring and innovative thinking are equally important to ensure we activate and execute effectively. My role is empowered to run Woolworths as a business unit and therefore assumes the total responsibility and accountability for financial performance, people development and customer relationships.

Research Interest

Business, Management, Marketing, and Related Support Service