Dr Sonia Vilches-montero

Biography

Before joining Newcastle in 2012, Sonia worked at Bond University and at the Catholic University of Concepcion, Chile. Sonia is currently a Senior Lecturer in Marketing at the Newcastle Business School, where she has developed and taught several courses in the areas of Consumer Behaviour, Brand Development and Management, Marketing Research and Marketing Management, all of them for the MBA and Master in Marketing programs. She has taught undergraduate and post-graduate students in Australia and Chile. She was awarded the 2013- Excellence in Teaching Award by the Faculty of Business and Law, The University of Newcastle. Sonia’s research interests range from consumer behaviour, consumer cognition and decision making. Her research assists marketers in influencing consumers’ shopping behaviour, satisfaction judgements and brand choices, among others. Sonia has presented her work at various international conferences such as the Association for Consumer Research (ACR), Australian and New Zealand Marketing Academy (ANZMAC), and Latinamerican and European Council of Business Schools (CLADEA) and the International Conference on Business, Administration and Information (BAI) where she has received several best paper awards in consumer behaviour and marketing tracks. Sonia’s publications appear in the International Journal of Retail and Distribution Management, International Journal of Business and Information and Contemporary Management Research.

Research Interest

Marketing, Business and Management