Dr Philip Rosenberger

Biography

"I am an early-career researcher who was awarded my PhD in 2010 on the retail innovation process in shopfront SME retailers. In terms of research areas, I have published in a number of new or emerging areas, such as group travel to major events. As I move into the mid-career phase, I am actively pursuing opportunities for grants and international research collaborations. I am also on the lookout for opportunities to engage with industry (both for-profit and not-for-profit). I do this by way of guest speakers for the class room and looking for ways to engage in research projects that have benefit both for industry and scholarly. I have also sought to publish in areas of social or public-policy significance (such as social and environmental marketing), particularly through the use of end-of-chapter case studies in textbooks to reach future marketing students. I have also encouraged undergraduate students to publish research (and been part of that) as a way to involve them further in the research process and encourage them in considering honours and other higher degrees."

Research Interest

Marketing, Tourism