Dr Ralf Wilden

Biography

Ralf is passionate about helping organizations deal with change. Using the dynamic capability and resource-based views of the firm, Ralf leads projects on service-oriented business models and organizational change to help organizations sense, shape and seize market opportunities and improve their strategic performance. He has an established track record in designing and managing both qualitative and quantitative research projects, including the selection of appropriate research methods (e.g., surveys, interviews); optimization of survey instruments; data analysis (using SPSS, SEM-PLS and text mining applying Leximancer); and presenting results to technical and non-technical audiences. Ralf worked for multinational organizations in the automotive (BMW Group), telecommunications (o2 Telefónica) and consulting industries and provided consulting services to organisations such as Oxfam, ABC Commercial and Ernst & Young. He communicates his research through teaching strategic management, marketing strategy and service marketing to postgraduate and undergraduate students. Ralf's work has been recognized by several international and national associations, invitations to speak at industry conferences, and he authored journal publications in outlets such as Journal of the Academy of Marketing Science, Long Range Planning, Journal of Marketing Management and International Journal of Project Management.

Research Interest

Business