Peter Koetsier

Biography

 A successful Pharmaceutical Professional with over 20 years of General Management, marketing and commercial leadership roles across numerous therapeutic areas including cardiovascular, CNS, oncology, diabetes, and infectious diseases.  Experienced at working at a global, regional and local level and multiple markets including Europe, North & South America, China, India & Australia. Able to build and lead diverse teams and achieve both transformational change and executional success using strong communication and interpersonal skills.  Extensive experience launching and successfully commercialising brands and identifying life cycle management opportunities. Customer-focused with an ability to work successfully with external customers including government and opinion leading physicians.  Able to integrate scientific information with marketing opportunities to realise commercial success. Consistent success achieving revenue, profit and business growth goals in complex and changing environments.

Research Interest

 Pharmaceutical Marketing