Dr Lukas Parker
 Lecturer
Media and Communication
RMIT University
Australia
Biography
"Dr Lukas Parker is a lecturer in the School of Media and Communication. He lectures in advertising to postgraduate and undergraduate students, and supervises postgraduate research students. His research interests are in social marketing and marketing communication.Prior to joining RMIT University in Melbourne in 2016, Lukas Parker worked at RMIT University Vietnam in Ho Chi Minh City for nine years. He is also an Endeavour Research Fellow (2016) undertaking road safety research with the Asia Injury Prevention Foundation in Vietnam and Cambodia. He has over a decade of teaching experience at universities in Australia, South Korea and Vietnam. He worked as an Information, Education and Communications advisor for a rural water supply and sanitation project in the Mekong Delta, Vietnam."
Research Interest
Marketing communications
Publications
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Consumer socialisation agency within three-generational Vietnamese familiesÂ
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. From global to social: digital communication and the future of globalisation and advertising
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 Digital advertising and the new world of 'viral' advertising