Mark Farrell
Head of School
Graduate School of Business and Law
RMIT University
Australia
Biography
Professor Mark Farrell is Head of RMIT's Graduate School of Business and Law.Professor Farrell's research has focused on the area of market orientation, in both the public and private sector. His current interests are on the application of market orientation in higher education.
Research Interest
Marketing
Publications
-
Household Adoption of Technology: the case of high-speed broadband adoption in Australia
-
 Organizational climate for innovation and organizational performance: The mediating effect of innovative work behavior
-
Market or society? Dual orientations and the impact on innovativeness in media organizations
