Simon Pervan
Professor
Arts and social Sciences
Southern Cross University
Australia
Biography
Dr Simon Pervan is a senior lecturer of marketing at the Southern Cross Business School, Southern Cross University and Co Editor in Chief of the Journal of Consumer Behaviour. He received his Ph.D. in Marketing from The University of Melbourne. His research focus is on strategic brand management, and understanding the expectations that customers bring to marketing exchange. Simon has published widely in recognised international journals
Research Interest
Simon Pervan Research interest includes theJournal of Business Research, Industrial Marketing Management, Marketing Letters, Journal of Marketing Communications, International Journal of Advertising and is co author of Strategic Brand Management 2E, 2011, with Richard Rosenbaum-Elliot and Larry Percy, Oxford Uni Press
