Sophie Gibson
Director
Medicine
The Ruby Red Foundation
Australia
Biography
Brand Management to drive growth for Naturopathica (FatBlaster Diet Shakes and Supplements) and Hershel-Beck.(Xantrax Diet Shakes and Supplements), across the full marketing mix, with 5 new product launces, with ATL and BTL media to drive Naturopathica sales to $13.1M and Hershel-Beck to $3.9M, across Pharmacy, Grocery and Health Food Store channels.
Research Interest
Sales Effectiveness ,Management ,Market Access ,Product Launch, Oncology,Business Planning ,Hospital Sales ,Neurology ,Biotechnology
